August 5, 2001    Story


Moondog was short-lived. I used to go there a lot. They had a large selection of home-made ice cream. The original store was in Williamsburg, Brooklyn. I’m not sure if they are still there. I’ve always wondered how profitable ice cream stores are. They do well in the summer, but in the winter, they are usually dead. Having only several profitable months a year does not seem like a good business model. Perhaps they should team up with Tax accountants, so that the same store turns into an accounting office during the winter.

I enjoyed their unique flavors, but when it comes to ice cream, I’ve never had home-made one that was better than commercial one. Somehow their ice cream lacked certain richness that you find in Haagen Dazs or Ben and Jerry’s. But ice cream parlors are about the experience of walking around in the hot summer evening with a cone of flavored ice cream in your hand. Moondog certainly offered that for me.